Creative Advantage Masterclass

Learn how creativity drives commerce: understand the consumer, build the big idea and plan the campaign. Video lessons plus three strategy workbooks.

What you’ll achieve

• Build a brand strategy you can actually act on
• Understand why consumers buy, and how money and emotion connect
• Develop a big idea and turn it into a campaign and content plan

Curriculum

1. Module 1: Introduction to creative thinking1 lessons
2. Module 2: Lesson 1: Art for commerce1 lessons
3. Module 3: Lesson 2: The consumer1 lessons
4. Module 4: Lesson 3: Money and spending are emotional1 lessons
5. Module 5: Lesson 4: Creativity and daily communication1 lessons
6. Module 6: Workbooks: Brand, Communication and Campaign strategy3 lessons

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